Indigo 9 Digital

FEBRUARY 23, 2023

By Tricia McKinnon There’s Nike, then Adidas and coming in third place in terms of revenue is Puma. Puma’s “ running products are both technical and trend-right, and the quality of its basketball product has allowed it to grow its market share,” said Matt Powell, NDP’s VP and senior industry advisor for sports.

Wholesale 52

Wholesale Apparel Fashion Accounting 52

Indigo 9 Digital

JUNE 28, 2022

By Tricia McKinnon How easy is it to turn a brand around? The retail sector is littered with companies like Sears, Lord & Taylor, Forever 21, Ann Taylor, J.Crew and Blockbuster that couldn’t keep up with the times. Competition from fast fashion retailers and the rise of athleisure lured customers away.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Indigo 9 Digital

FEBRUARY 8, 2023

By Tricia McKinnon If you went back in time to a decade or so ago and someone told you that they want to make a pair of sneakers out of the same wool your grandma uses to make your Christmas sweaters you would have thought, that’s a terrible idea. If it’s cliché to say to focus on a niche market it’s for a reason.

Consumer 98

Consumer Marketing Accessories Retail Trends 98

Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Do you like this content? Aggressive store expansion and failure to adapt to eCommerce.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MAY 30, 2022

By Karen Tang and Tricia McKinnon Many celebrities have their own product lines but few change an entire industry. Landing such a coveted partnership allowed Rihanna to pair her marketing savvy with deep talent in the beauty industry. Back in 2014 when no one was looking, Rihanna registered the trademark for Fenty Beauty.

Retail Trends 52

Retail Trends Marketing Consumer Management 52

Indigo 9 Digital

FEBRUARY 24, 2023

By Tricia McKinnon Long before it became trendy Starbucks focused on the customer experience. In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. Stock options are not the only employee perk. Unapparelled execution.

Customer Experience 105

Customer Experience Returns Location Retail Trends 105

Indigo 9 Digital

MARCH 30, 2022

By Tricia McKinnon Alibaba is a Chinese eCommerce giant generating a higher gross merchandise volume (GMV) than any company in the world including Amazon. billion in its 2014 IPO. The Chinese eCommerce market, filled with innovation and highly skilled companies, has been one to watch for many years. The deal valued at $2.6

Payment Services 52

Payment Services Fulfillment Department Stores Supermarket 52

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon It seems unlikely doesn’t it that one of the retailers who leads in digital is a coffee company? Starbucks, the largest coffee company in the world, also has one of the best digital businesses in all of retail. Starbucks is a company that has long known that the future of retail is tied to technology.

Location 52

Location Customer Retention Consumer Customer Experience 52

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. In 2019 Casper spent $154.6 of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

MARCH 31, 2023

By Tricia McKinnon Another one bites the dust. It joins a slew of American retailers that came to Canada but decided not to stay. But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. So the question is, is it us or is it them?

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon The digital economy, everyone wants in but some are doing better than others. From adding digital ordering kiosks in restaurants to creating one of the most widely used mobile apps in the retail sector many companies are taking cues from McDonald’s. McDonald’s now has one of the largest retailer apps.

Kiosk 52

Kiosk Payment Services Promotions Marketing 52

Indigo 9 Digital

JANUARY 12, 2023

By Tricia McKinnon Did you know that at one time Sears was the largest retailer in the world? Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. That was back in 1969. billion and $32.6 billion respectively.

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Explore unconventional and creative marketing. Focusing on one product also simplifies marketing.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. High customer acquisition costs.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MARCH 15, 2022

By Tricia McKinnon If anyone says being a retailer is easy they are lying. From labour shortages, to supply chain issues to the pandemic retailers are struggling. Whether you are new to the sector or have been in the trenches for decades there are many strategies the most successful retails are using to succeed.

Advertising 94

Advertising Location Shopping Consumer 94

Indigo 9 Digital

MARCH 17, 2022

By Tricia McKinnon From small businesses to global juggernauts the question of whether to sell on Amazon is a pressing issue. We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” Do you like this content?

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96

Indigo 9 Digital

MARCH 17, 2022

By Tricia McKinnon Acquiring new customers isn’t an easy task for anyone. Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. So what will it take?

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Indigo 9 Digital

MARCH 11, 2022

By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Classes can be offered by almost any retailer that sells a product.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52